Art + Science
Haus approached us with a need to evolve their brand and improve their website at the same time, under a tight timeline.
After a crash course in data science, we were able to formulate a strategic plan and essentially run 4 projects in parallel: Brand evolution, Messaging, Photography, and Website.
Remote shoot
We worked collaboratively with Haus to develop a photographic style that showcased the personality of their data science team. Thanks to proper planning and pre-production work, we were able to remotely art direct the photo shoot in Seattle. Thanks to our photographer Cameron Karsten for being a great collaborator!
Interactive Power
To help communicate how experiment design is handled within the Haus product, we cooked up a simplified, interactive version of one key feature - the experiment power calculator. Sciency. Click on the things!
Illustration style
We developed an illustration style that felt scientific, and no-nonsense. It needed to be robust enough to illustrate complex concepts, show stats and graphs, but remain simple and approachable - just like Haus.
