SPAN
Messaging
Strategy
Messaging triage
Messaging hierarchy
Brand tagline
Performance
30-45% lift in key actions
Our projects with SPAN began by digesting consumer research into both B2C and B2B audiences.
We added a layer of strategy, and a plan on how to best interpret and capitalize on the research findings. This resulted in our Messaging Hierarchy document, a playbook to help all departments and stakeholders communicate SPAN consistently.
brand tagline & support copy
Harness
your power
We reinvented the electrical panel for smarter homes. SPAN tracks every last electron, giving you complete control and real savings.
savings headline & support copy
Never waste
a watt
Control every circuit in your home from one centralized dashboard. SPAN analyzes your energy use to catch expensive issues and lower your energy bills.
Resilience headline & support copy
Outlast the elements
Get ahead of the grid and move toward energy independence. Connect to leading solar and battery systems, prioritize loads from your phone, and get 40% longer-lasting battery backup.*
INNOVATION headline & support copy
Purpose-built by world-class engineers, SPAN is reimagining the way homeowners control, store, and share power.
Words matter.
The Messaging Hierarchy document translates SPAN’s strategic communication pillars into the related public facing messaging, and how the product’s features back it up.
“Crushed this.”
“Lots of love for this internally.”
Install scenarios theme
Get more with SPAN
Adding a battery, EV, or HVAC? Doing a renovation or building from scratch? Whatever project you have in mind, do it once and do it right with SPAN.
Adding a home battery
40% more battery. 100% control.
SPAN extends your battery life by 40% during an outage and gives you precise control over your energy. Back up your entire home, change room and appliance priorities on the fly, and instantly check how much battery life remains.
Control layer
More control. More power.
Power what matters
Prioritize power
SPAN gives you precise control over your home battery so you can power through outages for 40% longer on average. Easily update energy settings on the fly to keep your lights on and the appliances that matter most running smoothly.
RESILIENCE layer
Power through every outage
Outlast every outage
Protect your power
SPAN monitors 100% of your home’s energy usage to avoid unexpected battery drains, overloads, and brownouts before they happen. If power does go down, SPAN instantly prioritizes stored energy where it's needed most, extending your battery’s life by an average 40%.
Savings layer
One battery.
One install.
Save thousands with SPAN
Backup 100% of your home with just one battery. SPAN’s intelligent load management lowers energy costs in the moment and eliminates the need for larger or multiple battery systems, extra equipment, and installation expenses down the road.
RESILIENCE layer
Do more with data
Get total visibility
Unparalleled insights
Get smarter about your energy use while on the grid. SPAN gives you the real-time data you need to maximize your battery’s energy performance, manage power during disruptions, and lower your electricity bill.
Adding ev, head pump, hvac
More appliances. Same wires.
New appliance. No delays.
Skip the costly electrical utility upgrade and get granular control over new appliances. SPAN automatically balances your electrical load, making it easy to add major appliances like EV chargers, heat pumps, and induction ranges whenever you need to.
RENOVATION OR NEW BUILD
Powerful foundation. Flexible future.
Powerful foundation. Room to grow.
Do it once. Do it right.
SPAN is the only electrical panel you'll ever need. Whether you’re renovating or starting a new build, SPAN provides a powerful electrical foundation from the start and paves the way for smarter, cost-effective home upgrades as your family’s needs evolve.
Headline and structure
Harness
your power
Get more from SPAN
40% more battery. 100% control.
More appliances. Same wires.
Powerful foundation. Room to grow.
