SPAN
Messaging
Strategy
Messaging triage
Messaging hierarchy
Brand tagline
Performance
30-45% lift in key actions
Our projects with SPAN began by digesting consumer research into both B2C and B2B audiences.
We added a layer of strategy, and a plan on how to best interpret and capitalize on the research findings. This resulted in our Messaging Hierarchy document, a playbook to help all departments and stakeholders communicate SPAN consistently.
brand tagline & support copy
Harness
your power
We reinvented the electrical panel for smarter homes. SPAN tracks every last electron, giving you complete control and real savings.
savings headline & support copy
Never waste
a watt
Control every circuit in your home from one centralized dashboard. SPAN analyzes your energy use to catch expensive issues and lower your energy bills.
Resilience headline & support copy
Outlast the elements
Get ahead of the grid and move toward energy independence. Connect to leading solar and battery systems, prioritize loads from your phone, and get 40% longer-lasting battery backup.*
INNOVATION headline & support copy
Purpose-built by world-class engineers, SPAN is reimagining the way homeowners control, store, and share power.
Messaging
The Messaging Hierarchy document translates SPAN’s strategic communication pillars into the related public facing messaging, and how the product’s features back it up.
"The Lasagna team are absolute craftsmen when it comes to messaging.
Greg Johnson
Head of Marketing
Installation scenarios - theme
Get more
with SPAN
Adding a battery, EV, or HVAC? Doing a renovation or building from scratch? SPAN handles your home's evolving energy needs today, so you’re set up for tomorrow.
RENOVATION OR NEW BUILD
Powerful foundation. Flexible future.
SPAN is the only electrical panel you'll ever need. Whether you’re renovating or starting a new build, SPAN provides a powerful electrical foundation from the start and paves the way for smarter, cost-effective home upgrades as your family’s needs evolve.
Adding a home battery
40% more battery. 100% control.
SPAN extends your battery life by 40% during an outage and gives you precise control over your energy. Back up your entire home, change room and appliance priorities on the fly, and instantly check how much battery life remains.
Adding ev, head pump, hvac
More appliances. Same wires.
Skip the costly electrical utility upgrade and get granular control over new appliances. SPAN automatically balances your electrical load, making it easy to add major appliances like EV chargers, heat pumps, and induction ranges whenever you need to.
