Beautiful.ai
Messaging
Messaging triage
Strategy
Messaging hierarchy
brand tagline & Strapline
A Beautiful partnership
Our projects with Beautiful.ai began by clarifying and communicating their product's key benefits in a succinct and logical fashion for two distinct audiences, individuals and enterprises, with differing needs.
Tagline
The "Make it Beautiful" tagline forms the foundation of a highly flexible brand construct. Depending on the application, what the software creates & improves, and the benefits of how it gets made can be emphasized. And, of course, it uses the company name as a playful and ownable double entendre.
Messaging Hierarchy
Make it together
The messaging hierarchies for the two separate audiences converge on "Make it together", as both audiences share the "collaboration" pillar, uncovered during our initial workshopping. This helps accentuate a unique value proposition of Beautiful, as the product not only facilitates collaboration between individuals and across teams, but with AI as a virtual assistant as well.
Core pillar
Collaborate with AI. Intuitive integrations streamline your team’s workflows - all on one platform with shared presentation assets.
