Performance
30-45% lift in key actions
Our projects with SPAN began by digesting consumer research into both B2C and B2B audiences.
We added a layer of strategy, and a plan on how to best interpret and capitalize on the research findings. This resulted in our Messaging Hierarchy document, a playbook to help all departments and stakeholders communicate SPAN consistently.
brand tagline & support copy
Harness
your power
We reinvented the electrical panel for smarter homes. SPAN tracks every last electron, giving you complete control and real savings.
savings headline & support copy
Never waste
a watt
Control every circuit in your home from one centralized dashboard. SPAN analyzes your energy use to catch expensive issues and lower your energy bills.
Resilience headline & support copy
Outlast the elements
Get ahead of the grid and move toward energy independence. Connect to leading solar and battery systems, prioritize loads from your phone, and get 40% longer-lasting battery backup.*
INNOVATION headline & support copy
Purpose-built by world-class engineers, SPAN is reimagining the way homeowners control, store, and share power.
Words matter.
The Messaging Hierarchy document translates SPAN’s strategic communication pillars into the related public facing messaging, and how the product’s features back it up.
“Crushed this.”
“Lots of love for this internally.”
