SPAN
Website Redesign
UX & Wireframes
Web design
Copywriting
B2C & B2B
SPAN
Website Redesign
UX & Wireframes
Web design
Copywriting
B2C & B2B
SPAN
Website Redesign
UX & Wireframes
Web design
Copywriting
B2C & B2B
SPAN
Website Redesign
UX & Wireframes
Web design
Copywriting
B2C & B2B
Tasty post-redesign performance:
homepage to product page conversion
homepage to product page conversion
up 40%
Lead gen form opens
up 75%
Where it all comes together.
Building on top of our Messaging Hierarchy document as the foundation, we translated SPAN’s strategic communication pillars into pretty pictures and smart words.
The website redesign included both B2C and B2B sections, and distinct approaches for each audience based on their differing needs.
“Lasagna helped us make good decisions and action our external market research.
Their messaging, UX & design work was precise. And as always, the chefs at Lasagna were a pleasure to cook with.”
Their messaging, UX & design work was precise. And as always, the chefs at Lasagna were a pleasure to cook with.”
Their messaging, UX & design work was precise. And as always, the chefs at Lasagna were a pleasure to cook with.”
Their messaging, UX & design work was precise. And as always, the chefs at Lasagna were a pleasure to cook with.”
Rob Webb
Senior advisor
"Working with Lasagna has been a breeze.
What stands out was their ability to very quickly grasp a complex industry, and product, and intuitively guide and steer the work where it was most impactful.
What stands out was their ability to very quickly grasp a complex industry, and product, and intuitively guide and steer the work where it was most impactful.
What stands out was their ability to very quickly grasp a complex industry, and product, and intuitively guide and steer the work where it was most impactful.
What stands out was their ability to very quickly grasp a complex industry, and product, and intuitively guide and steer the work where it was most impactful.
Not an easy feat to be onboarded, and turn around a week later with rock solid strategically sound recommendations. Of course, the people at Lasagna were also lovely to work with, and kept everyone on the project informed of timelines and budget.
Lasagna delivered exceptional results for us and I can't recommend them enough for any and all design work."
Not an easy feat to be onboarded, and turn around a week later with rock solid strategically sound recommendations. Of course, the people at Lasagna were also lovely to work with, and kept everyone on the project informed of timelines and budget.
Lasagna delivered exceptional results for us and I can't recommend them enough for any and all design work."
Not an easy feat to be onboarded, and turn around a week later with rock solid strategically sound recommendations. Of course, the people at Lasagna were also lovely to work with, and kept everyone on the project informed of timelines and budget.
Lasagna delivered exceptional results for us and I can't recommend them enough for any and all design work."
Not an easy feat to be onboarded, and turn around a week later with rock solid strategically sound recommendations. Of course, the people at Lasagna were also lovely to work with, and kept everyone on the project informed of timelines and budget.
Lasagna delivered exceptional results for us and I can't recommend them enough for any and all design work."
Ben Stops
MARKETING LEAD
Words matter.
Oh, yeah. We rewrote the copy for the key pages of the website too, both B2C and B2B.
SPAN Messaging
Words matter.
Oh, yeah. We rewrote the copy for the key pages of the website too, both B2C and B2B.
SPAN Messaging
Words matter.
Oh, yeah. We rewrote the copy for the key pages of the website too, both B2C and B2B.
SPAN Messaging
Words matter.
Oh, yeah. We rewrote the copy for the key pages of the website too, both B2C and B2B.
SPAN Messaging