Beautiful.ai
Design
Content strategy
Wireframes
Design
Brand evolution
Our work with Beautiful began by building a solid foundation of strategy & messaging (check it out here). The website redesign that builds upon it was a close collaboration with the internal client team, translating and evolving their visual brand language into UX and UI.
Communication priorities
The website work began with content strategy, where we needed to strike a balance between the prioritized needs of two distinct audiences (enterprises and individual contributors).
We also needed to communicate what the heck the product does, address AI, and fast. We put together a short product overview video in the hero section, which gives a very high level tease of what the product does, inviting the user down the page to learn more.
"Lasagna worked closely with myself and my team on the brand positioning,
to the point where they didn't feel like an external agency. They listened, and offered insightful perspectives as well as doing great work. Elevating our brand with them was a pleasure."
Danny Chung
Creative Director
Kit of parts
an efficient process
We designed just two pages of the entire website, the homepage and the pricing page. We used a modular system that their internal team could lean on and build upon for the remaining pages of the site over time, balancing agency and internal resources very efficiently.
